A short clip from Brian Tracy's the "Total Business Mastery" seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including:
- How do I get customers?
- How do I determine my target markets?
- Whats my competitive advantage?
Brian Tracy's 4 principles of marketing strategy are:
- Specialization
- Differentiation
- Segmentation
- Concentration
Watch the video to learn more about each principle and how to apply it to your business or SaaS startup.