A short clip from Brian Tracy's the "Total Business Mastery" seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including:

  • How do I get customers?
  • How do I determine my target markets?
  • Whats my competitive advantage?

Brian Tracy's 4 principles of marketing strategy are:

  1. Specialization
  2. Differentiation
  3. Segmentation
  4. Concentration

Watch the video to learn more about each principle and how to apply it to your business or SaaS startup.