Note, ProjectArmy doesn't sell user information. However, we're including opt-out feature because CCPA defines "selling" very broadly and it may encompass sharing of information with third-parties such as Google Analytics, remarketing, etc.
Here's an explanation of what might be considered "selling" under CCPA from Iubenda:
What is a sale under the CCPA and how do you “sell” personal information?
As mentioned above, under the CCPA, “sell”, “selling”, “sale”, or “sold” means selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating orally, in writing, or by electronic means, a consumer’s personal information by the business to another business or a third party, for monetary or other valuable consideration.
Two less obvious examples of what could* be considered “selling” under the CCPA are:
- sharing user data with ad networks, and other third-parties in order to display targeted advertising for a benefit including revenue; or even
- using 3rd-party analytics program for retargeting or otherwise generating a user-profile for selling to the consumer.
This is why we provide opt-out even though we do not sell user information in the literal sense of the word selling (for monetary consideration).